ELM mobility : launch shoot

This was something a little left-field for me, and a first time running a commercial launch photoshoot.

We had at most 3 hours to get all the shots we needed, which included some in-context photos of the delivery vehicle in a loading bay as well as studio shots for the client to use as-is or to create composite images using backplates of various customer markets.

The shoot took place at Prodrive’s headquarters in Banbury; easily the most challenging part of the shoot was avoiding confidential projects in the background of shots and editing out what couldn’t be moved out of frame. Each of the boxes in the loading bay were labelled, all of which had to be removed post-production, as well as vehicles in the reflection of the cab for the studio shots.

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